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Email open tracking

Which emails show when a client opened them, how Arbour knows, and what an Opened badge does and does not prove.

Updated 27 Oct 2026

Arbour can tell you when a client opened an email you sent, so you know whether to chase or wait. It is on by default for every email that leaves through a connected mailbox.

Open emails

What is tracked

Every email Arbour sends through a connected mailbox:

  • emails you write in the composer, replies and forwards included
  • scheduled sends, when they go out
  • group emails, each recipient's copy on its own
  • client emails such as quotes, invoices and receipts, when they send from a mailbox
  • automation emails that send from a mailbox

Not tracked:

  • anything sent from the Arbour address, including a client email that falls back to it while a mailbox needs reconnecting
  • mail you send straight from Gmail or Outlook. It syncs into the conversation, but it went out without the image or the marker

How Arbour knows

Three things count as an open. Whichever happens first stamps the time.

SignalWhat happens
The imageEach email carries an invisible image. A mail app that loads it counts as an open.
Portal linkLinks into your client portal carry a marker, so following one counts even when the mail app blocks images.
A replyA reply from someone the email went to marks every earlier email to them in that conversation as opened.

The marks are added to the copy that goes out, never to the email stored in Arbour. A reply also marks mail you sent straight from Gmail or Outlook, since it proves the client saw it.

Where it shows

In a conversation, a sent email the client has opened carries Opened with how long ago, beside Sent. Hover over it for the exact time.

In the Emails list, each row shows Opened or Not opened for the last email sent through Arbour in that conversation. Mail sent straight from your mail app is looked past rather than called unopened, and a conversation with no tracked email shows neither.

The Emails list filtered by Client read status: Opened by client, with a conversation marked Opened on the right of its row.

To narrow the list, open Filter and choose Client read status: Opened by client or Not opened by client. It reads the same last tracked email as the badge. See Searching and filtering.

What it cannot tell you

Opened means a mail app displayed the email. It is not proof the client read it.

  • Some mail apps load every email as it arrives. Apple Mail's privacy protection does, so an email that lands in Apple Mail can read Opened before anyone has looked.
  • Opening your own copy in your Sent folder loads the image too, and counts.
  • Opens are recorded per email, not per recipient. An email to a couple reads Opened when either of them opens it, and you cannot tell which.
  • Nobody is notified. Check the badge or the filter when you want to know.

Turning it off

The switch is Show when a client opens an email, in the Email open tracking section of Settings, Communications, Client emails. It covers every email sent from a connected mailbox in the organisation, not only client emails. Changing it takes the Manage customer communication defaults permission.

The Email open tracking section with the Show when a client opens an email switch turned on.
Open client emails

With it off, new emails go out without the image or the marker, and no opens are recorded, not even from a reply. Badges already earned stay. Emails sent while it is off still count as tracked in the list, so they read Not opened there.

Keep reading
  • Inbox and email

    Inbox

    Read, link, reply to and compose the mail that comes through your connected mailboxes.

  • Inbox and email

    Client emails

    The emails Arbour sends your clients on your behalf, where they come from and how to change the wording.

  • Inbox and email

    Outgoing emails

    Manage scheduled emails, follow group email progress and retry failed sends.